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Kolaveri di,kolaveri di means,

Wednesday, February 1, 2012


The song was recorded at A. R. Rahman's AM Studios in Chennai. After an early version of the song was leaked to the internet, is creators noticed its popularity and decided to go for an official release.

Upon release, the hashtag #kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011. Within a week of the official release of the video, it received more than 1.3 million views on YouTube, more than 1 million shares on Facebook, while trending in India on Twitter the whole time. The song is also a hit among non-Tamils, apparently due to the Tanglish lyrics.By 30 November 2011 it had more than 10,500,000 YouTube views.By the start of 2012, it had crossed 30 million Youtube views.

The song became the top downloaded song on mobile with 2,10,000 downloads within the first 18 days of release.On 24 November 2011, this song became the first Tamil film song to premier on MTV India.The song had achieved 38 million hits on YouTube as of 21 January 2012.The song and versions of it account for almost 40 million of YouTube's total views.

Imitations and parodies of this song have been created, including versions in different Indian languages, a female version, and versions about current events at that time, such as the Sharad Pawar slapping incident.Its rapid spread to nightclubs and discos in Tokyo, Japan were reported soon after release, and a viral video of Japanese women dancing to it spread soon afterwards.Police officers in India used versions of the song and its title to combat road rage and encourage bike riders to wear helmets. 

The song became the top downloaded song on mobile with 2,10,000 downloads within the first 18 days of release.On 24 November 2011, this song became the first Tamil film song to premier on MTV India.The song had achieved 38 million hits on YouTube as of 21 January 2012.The song and versions of it account for almost 40 million of Y

The popularity of the song was also reported by international media like BBC and Time magazine, who attributed its major crossover world appeal to its universal theme, catchy tune and unique lyrics.Top business schools like Indian Institutes of Management conducted studies to figure out the popularity of this song. The song has inspired flashmobs in Chennai, Mumbai and Auckland, New Zealand.

The song was performed live by Dhanush in his first-ever live performance at the BIG Star Entertainment Awards 2011.Indian Prime Minister Manmohan Singh invited Dhanush, for the dinner party along with Japanese Prime Minister Yoshihiko Noda, in his New Delhi residence, India.The political parties Bharatiya Janata Party and Indian National Congress plan to use variants of the song in their campaigns for 2012 assembly elections.The song was named the Best Song of 2011 by CNN.

 

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