Budget RS 200 crore,including Rs 45 crore to Rajinikanth, Rs 50 crore on promotion and Rs 6 crore to Aishwarya Total revenue in first two weeks Rs 300 crore, including Rs 88 crore from Tamil theatrical, Rs 50 crore from overseas rights, Rs 23 crore from Hindi rights, Rs 27 crore from Telugu rights, Rs 25 crore from satellite rights, Rs 17 crore from home video, Rs 10 crore from audio rights Total number of prints 2,250 across 3,000 screens
With 3,000 screens multiplied by four shows a day, the number of people who watched the film nationwide on the opening day was 15 lakh.
Badsha (1995) Based on the Hindi film Hum, in which he had played a role, it made him a superstar with thousands repeating his dialogue: "If I say it once, I've said it a hundred times."
Muthu (1995) Made him a cult in Japan when it was released as The Dancing Maharaja. It got him a mention in Prime Minister Manmohan Singh's 2006 speech to the Diet. The landmark line? "When I will arrive, or how I will arrive, nobody will know, but I will arrive when I ought to."
Padaiyappa (1999) In his 150th film, he played Sivaji Ganesan's son, an engineer who returns to his village. The movie earned Rs 20 crore and ran for 100 days. Its music, by A.R. Rahman, was hugely popular. As was the dialogue: "En vazhi? Thani vazhi." (My way is a unique way).
Sivaji: The Boss (2007) He played a software engineer who returns to clean up the city. He changes the colour of his skin at will, bounces chewing gum around, and dances in front of the Guggenheim Bilbao. He was paid Rs 26 crore. Movie made Rs 128 crore.
He can shoot bullets with his finger, kill with a handbag, make mosquitoes apologise, clone himself a hundred times, even seduce the gorgeous Aishwarya Rai Bachchan with the cheesy line, 'come on, baby, give a beautiful kiss to the king'. So is it surprising that Rajinikanth, 61, has just starred in India's most expensive film which is also set to become India's most successful movie?
Three years after his last big hit, the Rs 60-crore, 1,000-print Sivaji: The Boss made Rs 128 crore; two years after the Rs 64-crore Kuselan tanked at the box office making just Rs 8 crore; and a year after his daughter's ambitious animated film Sultan ran into production and legal troubles, Shankar's Endhiran: The Robot has created a buzz that will translate into a Rs 300- crore box office gross on Sun Pictures' publicly listed balance sheet and act as a neat little pre-Diwali gift to Tamil Nadu's ruling family.
Part urban legend now with the 99 Rajinikanth jokes (a sample, water boils faster when Rajinikanth stares at it) and part global phenomenon (The Robot has become India's highest grossing opening weekend film in the US at $2.5 million), he has established that he is The Superstar, with a box office collection surpassing India's biggest hit so far, 3 Idiots. A superstar who draws fans to the first day, first show of his film at 3 a.m.
Chennai's Rohini theatre; whose film has had the widest release across 3,000 screens worldwide; whose movie tickets were sold for up to $40 in some US theatres during the opening weekend; and whose releases are greeted with special prayers, milk abhishekams and public tonsuring, Rajinikanth proves that no matter where you are from (a Kannadiga who speaks Marathi) or how you began in life (as a bus conductor), success can be grasped faster than he can utter his "punch" dialogues.
For Sun Pictures, who spent Rs 200 crore on production and marketing, it was a trophy project. Sun Network Chairman Kalanithi Maran wanted a Tamil film for the international audience with an "international" standard, says Hansraj Saxena, COO, Sun Pictures. "After Eros's Ayngaran International pulled out because of the recession and there were no takers for Endhiran, Maran took on the project. He was sure he would get back the money he invested," says Tamil writer Vaasanthi.
What's more, the film was smartly pre-sold. The Hindi theatrical rights were sold to Manohar Prasad's Gemini Film Circuit for Rs 23 crore, Telugu rights to Thota Kanna Rao of Sri Krishna Traders for Rs 27 crore, Kannada and Malayalam for Rs 14 crore, the Tamil overseas rights for Rs 17 crore, the music rights for Rs 10 crore, home video in all languages for Rs 17 crore, and tv rights for Rs 25 crore.
In Tamil Nadu, Sun Pictures retained the distribution rights, while in Chennai it sold them to a trusted lieutenant of dmk leader M. Karunanidhi, T. Nagar District Secretary J. Anbhazhagan, for Rs 27 crore. With a projected Tamil theatrical box office revenue of Rs 88 crore, the film will make more than a tidy profit. With 3,000 screens multiplied by four shows a day and at least 500 seats per show, the number of people who watched The Robot nationwide on opening day was an astounding 15 lakh. Add to all this Rs 20 crore earned by the Sun Network channels from the movie's promotional programmes, with ad costs averaging Rs 35,000 for 10 seconds.
For all its lightness of spirit and comic book humour, The Robot is also a triumph of technology. Domes light technology has been used to shoot 3D images of Rajinikanth for the first time to match the skin tone lighting for both the human and the Rs 4.8-crore robot. The camera report for the entire movie runs to around 1,600 pages and 40 per cent of the budget of the film has been spent on special effects.
"There are 1,500 CG shots in the film, of which 200 are complicated shots. Twenty-two scenes of the movie have been shot using animatronics and special make-up," says director Shankar, who last worked with Rajinikanth on Sivaji: The Boss. Everything is in excess. Fifty-seven costumes for Aishwarya and 55 for Rajinikanth were designed by Mary E. Vogt; dance moguls like Prabhu Deva, Raju Sundaram and Lawrence Raghavendra choreographed the five songs; and the locations varied from Vienna to Machu Picchu in Peru.
Having raised the bar with The Robot, Rajinikanth will now have to do bigger and better. "After Chandramukhi in 2005, he was a superstar not just for Kollywood but also a top actor for the international audience," says software professional Simply Sundar, who also runs a fansite devoted to Rajinikanth. The actor's registered fan base has now crossed two crores, with 50,000 registered fan clubs and 50,000 unregistered.
In keeping with the apolitical nature of Endhiran, Rajinikanth has made it clear that politics is not his next act. He may have gone to meet Bal Thackeray during his Mumbai visit, but all he will publicly say about what is next is that he is planning a holiday. So it seems is Sun Pictures. With no direct productions in the pipeline, it intends to acquire distribution rights of the Rs 38-crore Vijay-starrer Kavalan. Topping the man who can divide by zero or drown a fish, as the jokes go, will not be easy.
How Rajinikanth's Website runs without internet??
1. Once a big stone obstructed Rajani’s way. He kicked high in sky and now it is so called .The MOON
2. Once when shooting on a beach in Tamil Nadu, Rajanikant kicked a stone.. Now that stone is known as SRI LANKA
3. Rajinikant participated in 100 meter race and obviously he came first…But Einstein died after watching
that…bcoz.. LIGHT came second…
4.Once Rajinikant participated in Moto gp Bike race…… Don’t even try to guess wat happened Rajinikant won d race
on neutral gear!
5. Rajinikanth doesnt breathe. Air hides in his lungs for protection.
6. Once Rajinikant went to Bhopal for shooting and had a stomach upset…..and the result was..BHOPAL GAS TRAGEDY…
7. 1 day Rajinikant got angry on his sweeper boy., he kicked him so hard that he went flying in the sky with is
broom… 2day that boy is famous as “HARRY POTTER”…
8. Before tom cruise,rajnikant was approached for the movie “mission impossible” but he refused as he found the title
9. Once Rajnikanth was asked how he felt about the jokes made on him which were spreading through sms and internet.
To everyones surprise he started laughing and replied-Ennada Do you really think they are jokes?
10. Rajni once taught a child how to play counter strike and that guy is now called………….. “OSAMA BIN LADEN”
thats rajini mindit
11. Once Dinosaurs borrowed money from Rajnikanth and refused to payhim back…That was the last time anyone saw
12. Rajinikanth once kicked a horse in the chin. Its descendants are today called giraffes.
13. An e-mail was sent from Pune to Mumbai Rajnikant stopped it in Lonavla … : D
14. as a kid Rajnikant maintained a diary of day to day activities, today that diary called as.Guinness Book Of World
15. once Rajnikan taught a kid how to enter a house without ringing the doorbell….today that kid is known as
16. Once a boy inserted A CD named rajnikanth into his PC… Guess wot… His PC started Rotating around the CD rom
17. Intel’s new tag line for its processors “Rajnikanth Inside”
18. Rajnikant’s school time homework is now known as wikipedia
19. Rajnikant was caught on d highway for speeding…………….While walking
20. Rajnikanth and Superman once had arm wrestled and the loser had to wear his Underwear over his pants.. We all
know who won
21. Rajnikanth knows that Bingo Mad Angles is tasty from which angle.
22. Once Rajnikant taught a boy how to kiss. Now that boy is known as ‘.Emran Hashmi’
23. Rajnikant can make two parallel lines. Intersect each other.
24. When Rajinikant croses the Road, the cars have to look left and right before moving.
25. After release of Robot, Rajnikanth gave Times of India 3 stars.
26. Rajnikanth calls VOLDEMORT by his name and Voldemort calls him as “u know who”
27. Rajnikanth goes to court and sentences the judge…
28. Rajnikanth kills harry potter in the 8th book.
29. Rajnikanth can kill Spiderman with BAYGON!!!
30. Time and tide, wait for Rajnikanth…..
31. Rajnikanth knows … Who let the dogs out !!!